Museum of Brisbane

Sunday Stories | Ekka Strawberry Sundaes

Sunday Stories | Ekka Strawberry Sundaes

The sun is shining and the westerly winds are roaring, and that only means one thing for Queenslanders: it is Ekka time!

A calendar highlight since 1876 The Royal Queensland Show welcomes 400,000 visitors every year through its gates to sample the agricultural triumphs of our farmers and indulge in a celebration of local produce.

And while it is regarded as a relatively new tradition, there is no food more symbolic of the Ekka than the world-famous Strawberry Sundae.

Introduced to the Ekka in 1950, the Sundae came about when the Peter’s Ice Cream Company decided to combine their strawberry ice cream with freshly cut local strawberries and lashing of whipped cream in a waffle cone. The sweet treat was an instant smash hit and has been an exclusive feature of the show ever since.


With approximately 152,000 sold every year, using nearly 10 tonnes of fresh local strawberries, the Strawberry Sundae is not just a delicious treat, it is also a great fundraising initiative. The profits from every Sundae sold has gone directly to supporting medical research at The Prince Charles Hospital since 1989.

Supporting local producers and medical research just by eating ice cream? Now that’s a reason to never skip dessert.

Image 1: John Davidson Anthony Jeffery and David Jeffery at the Brisbane Exhibition 1949, Courtesy of State Library of Queensland. Image 2: Young girl and toddler inspecting a pig in his enclosure, RNA Show, Brisbane, 1940, Courtesy State Library of Queensland. Image 3: , 1949, Courtesy Brisbane City Council.